Search Engine Optimisation Harrogate (SEO)
In this ever changing online world & SEO, our Harrogate team have a thirst to embrace and push the boundaries of new and current online technology. On every online project we work on, be it a website design, SEO, e-commerce project or online marketing campaign, this ethos is at the core of everything we do.
We aim to keep ourselves as people at the forefront of technology so that our clients are. So be it the design of your website, how you’re ranking in the search engines or an easy to use content management system to make your online experience easier, we’re always pushing forward so our clients businesses can do the same.
Playing to our strengths
Good designs has always been our strength and it’s to this strength we play to. What sets our offering apart from the competition is our quest to ‘keep it fresh’, in other word don’t rest on your laurels. We find the reason many client become clients of Impression DP is due to the fact their old agency ‘went stale’ or ‘always produce the same old stuff’ and this is due to an inflexible small design studio. This is where we’re different. Like a good football team, we play to the strengths of our design team.
Ecommerce website design
Since 2009 we’ve taken on some exceptionally talented website designers with a specialist core strength in ecommerce website design. With ecommerce website design it’s about a mixture stunning website design and a focus on ensuring the user journey to easy. For our clients rather than the end user, ecommerce website design is all about ROI.
We say to you, rely on your skills and we’ll ensure your online business grows to start producing the levels of turnover you’d like. We have plenty of successful clients who has done just that.
Roughly out of every ten people that land on a search engine results page, 7 of them will click on the organic listings. So if you want to attract long-term traffic to your site, then you need to be running a clear and concise optimization campaign that will bring you targeted traffic.
There are four main steps in achieving high rankings in the organic listings in the search engines for your business.
1. The 1st step is Keyword Research – the most important factor when starting any SEO campaign.
2. The 2nd Step is Competitor analysis – As well as sifting through thousand of keywords our expert analysts will also thoroughly research exactly what type of campaigns your competitors are running, and what keywords they are targeting.
We thrive to stay one step ahead of your competitors. We will do this once we have had a more in depth discussion with you.
3. The 3rd step is On-Page Optimisation – Our SEO professionals – will optimise each page of your website, making sure the search engines can easily understand what each page of your site is about.
This is all about laying the foundations for a great site that the search engines will understand.
4. The 4th and final step is Off-Page Optimisation – Our expert team of SEO professionals will launch an inbound link campaign that focuses on quality, high value links directly related to the content of your site.
By generating a large number of high quality links, Google will slowly start to recognise that you’re an authority on the particular keywords you’re trying to promote, for example “commercial photography” and then they will start to rank you in the search engines for this and other related terms.
The strength of competition relates to what how difficult we think it would be over a reasonable period of time to get you on to the first page of Google for that particular term.
This is based on a variety of factors that we have taken into consideration after analysing the top ten results for each of these keywords.
New content is written every month for blogs, article directories, social media sites that contain links back to your site. These links are the keyword phrases that we decide to optimize your site. Each month, we send an updated report that shows you the progress that has been made in that month.