A new food wholesaler distributing fine Spanish foods and wine, our brief was to create branding and to build an ecommerce website. A distributer of top quality Spanish foods and wine the branding needed to reflect the elegance and high end nature of the products themselves for a B2B environment.
Our response to the brief was to create clean and simple branding. For use primarily in a business environment, the logo needed to represent the core values of quality and luxury whilst being uncomplicated and memorable. Using black and white helped to achieve the effect of luxury whilst being uncluttered.