The brief was to build a fully functioning ecommerce site for the debut menswear clothing collection launched. A new clothing and contemporary lifestyle brand, the website was key to the online commercial potential of the business which underpinned the retail presence at Carnaby Street, London.
The website was built using a Magento platform to provide a reliable and secure system. We built a Content Management System (CMS) throughout the website to enable regular and easy updates for products, blog posts and general content. In addition a custom digital magazine platform for the brands lifestyle ‘Journal’ was custom built specifically for Fourth & Main. A wordpress blog with 4 custom template designs was also built to facilitate the difference types and levels of communication required by the company.