With their brand stocked in shops such as Harvey Nichols, Selfridge and ASOS, Alpha Kin needed to take their online presence up to the next level and start selling their products online via an ecommerce website.
The USP of Alpha Kin is their brand concept of ‘wearable art’ so we design the site incorporating a theme of an art gallery into the design but without losing the key ecommerce elements.
The Impression DP studio were brought on board to design and develop the new Alpha Kin website. Playing on the ‘wearable art’ essence of the brand, we created a high visual and engaging website with full scaling background images and floating navigation bar.
On the product page, the client want a cool scroll over feature which enabled the user to view the product closer without having to navigate to the specific product page to take a close look. We gave the shop area a white washed stone wall effects to keep in with the art gallery / art studio theme.